What do good corporate blogs look like?

Here are list of ten good corporate blogs:
1)http://conversations.nokia.com/
2)http://googleblog.blogspot.com/
3)http://www.checkoutblog.com/
4)http://www.amazon.com/gp/daily
5)http://www.crmcdonalds.com/publish/csr/home/_blog.html
6)http://espn.go.com/blog/big12
7)http://www.blogs.marriott.com/
9)http://fastlane.gmblogs.com/
10)http://www.whatsthediff.com/

Blogging on the corporate level can be a very daunting task. Paul Boag of Smashing Magazine published an article that referenced some key truths about corporate blogging. He points out that"good corporate blogging is a long-term commitment". Corporate blogs don't become popular overnight. It takes time and frequently updating on a consistent basis to get and keep readers interest. Blog post should be interesting and not just press releases that everyone already knows about. The new and exciting happenings of your company are great things to write post about on blogs. Another flaw that was pointed out in this article was the failure to use an RSS feed link and email notifications effectively. Instead of using this feature to send the whole blog post, they send blog teasers. Which makes the reader go through the whole site to read the post. A good corporate blog will give you all the post and not just a teaser. The blogs listed above are updated regularly, provide exciting content to read, and all have ways to subscribe to thier blogs. These are just a few things that a good corporate blog should have.

Source:http://www.smashingmagazine.com/2009/08/09/10-harsh-truths-about-corporate-blogging/