The New Age of Communication

The new age of communication is going to involve text messages(also know as texting). Any business that hasn't used this form of communication, is leaving a reservoir of revenues untapped. Some companies have caught onto the vision of texting, while others haven't. Two ways that texting can be integrated into your business is through your customer service and marketing departments.

The W Hotel in New York, ESPN, and Disney all use text messaging as a way to interact with their customers. A company can text dinner confirmations and special offers to their customers. It's fast, cheap, and effective.

Texting can be used to bring a companies marketing directly to its customers. Not just mass marketing to everyone. You can text directly to people who have used your product or service previously therefore, they are more likely to act on your marketing. Most people have cell phones today. In an article written by Bart Perkins of Computerworld, he wrote "In a recent CeBIT keynote address, Intel Chairman Craig Barrett stated that at the end of last year, there were more than 3 billion cell phone subscribers worldwide. The number of cell phone users in China now exceeds the total population of the U.S. Worldwide, there are now 2.3 times more cell phone subscribers than e-mail users." This leads me to belief that texting can be a great tool for marketing.

To lead the way in marketing and customer service, companies have to look for every way they can to reach customers effectively. Texting is just one of those ways.

Sources:
http://www.macworld.com/article/140529/2009/05/textingrules.html
http://rohitbhargava.typepad.com/weblog/2006/05/text_messaging_.html